Digital marketing, webmarketing, e-marketing
Digital marketing, webmarketing, e-marketing
With the digital revolution for the last twenty years, the digital marketing concept has been greatly expanding and now including all marketing related practices that use web media and web channels.
The development of search algorithms revealed that websites alone are not enough on its own . To target the consumers, many strategies have been developed over time, it's called digital marketing.
History:
The development of digital marketing started in 1990 as this was where the Archie search engine was created as an index for FTP sites. In the 1980s Companies started choosing online techniques, such as database marketing.These kinds of databases allowed companies to track customers' information more effectively,transforming the relationship between buyers and sellers.
The benefits of digital marketing:
Digital marketing creates 24/7 availability of your business.
Digital marketing allows direct interaction with the customer.
save costs and budgets : owning a website costs less than setting up a physical store.
adapt the offer and to propose a personalized product or service which corresponds to customer needs.
target new customers, detect leads.
Types of Digital Marketing
1-Search engine
SEO,or Search engine optimization, is a marketing tool rather than a form of marketing in itself. the science of making web pages attractive, friendly to search engines.
SEO is a science that requires you to research different contributing factors to achieve the highest ranking on a search engine results page.
2-Content marketing
the quality of your content is the key for an optimized page. As a result, SEO is the major factor in content marketing, many strategies based on the distribution of relevant and valuable contents to a targeted audience.
3-Social media marketing
Social media marketing means getting traffic by engaging people in discussions online. You can choose social media marketing to highlight your branding name, products, services, and more. billions of people engaging on social media platforms, focusing on social media marketing can be worth it.
4-Affiliate marketing
Affiliate marketing is a digital marketing strategy that lets people make money by promoting other person's products. You could be the promoter or the business who works with the promoter, but the process is the same in either cases.
Affiliate marketing has been doing great lately and people are making real money of it.
5-Native advertising
Native advertising is digital marketing in disguise, the goal of native advertising is to blend in with its surrounding contents.
Knowing that the creators of an ad pays to run it, many consumers will conclude that the ad is consequently ignore it.
Native advertising was created in reaction to today's consumers toward ads.
6-Auto Marketing
Marketing automation software to power digital marketing campaigns, improving the efficiency of advertising, you can focus on creating strategies behind your digital marketing efforts instead of time consuming process.
7-Email marketing
The concept of email marketing is to send promotional emails for random clients. However, the process is very complicated and needs to be treated carrefully, your emails must be attractive and powerful to get customers intention.
Digital Marketing Strategies
Digital marketing has become an essential aspect of any business today. As more and more people turn to the internet to search for products and services, businesses need to have a robust digital presence to attract and retain customers. However, digital marketing is a constantly evolving field, and businesses need to stay up-to-date with the latest strategies and trends to remain competitive.
Here are some of the most effective digital marketing strategies that businesses can use to grow their online presence and reach their target audience.
Pay-Per-Click (PPC) Advertising
PPC advertising is a form of digital advertising where businesses pay each time a user clicks on one of their ads. This can be a highly effective way to drive traffic to your website and increase conversions. Google AdWords and Facebook Ads are two of the most popular platforms for PPC advertising.
Influencer Marketing
Influencer marketing involves partnering with influential people in your industry to promote your products or services. This can be a highly effective way to reach new audiences and increase your brand awareness.
Video Marketing
Video marketing involves creating engaging video content that can be shared on social media platforms and your website. This can include product demos, customer testimonials, and more. By using video, you can create a more immersive experience for your customers and increase engagement with your brand.
Digital marketing is a vital component of any successful business strategy. By implementing these seven strategies, businesses can increase their online presence, reach their target audience, and grow their customer base. Remember to stay up-to-date with the latest trends and best practices in digital marketing to remain competitive in today's fast-paced digital landscape.
Free Ressources for Digital Marketing
There are many free resources available to help businesses and marketers stay up-to-date with the latest strategies and trends. Here are some of the best free digital marketing resources available online:
Google Analytics
Google Analytics is a free web analytics service that provides valuable insights into website traffic and user behavior. By tracking website data, businesses can make informed decisions about their digital marketing strategies.
Google Trends
Google Trends is a free tool that allows businesses to see how frequently specific search terms are used in Google searches over time. This can help businesses identify popular trends and topics to incorporate into their digital marketing strategies.
HubSpot Academy
HubSpot Academy offers free online courses and certifications in inbound marketing, social media marketing, email marketing, and more. These courses provide valuable insights and best practices for digital marketing.
Moz
Moz provides a range of free SEO tools, including a website audit tool, keyword research tool, and link building tool. These tools can help businesses improve their website's search engine rankings and visibility.
Hootsuite
Hootsuite is a social media management platform that offers a free plan for businesses. The free plan allows businesses to manage up to three social media accounts and schedule posts in advance.
Canva
Canva is a free graphic design tool that allows businesses to create professional-quality graphics and visual content for their digital marketing campaigns.
Buffer
Buffer is another social media management platform that offers a free plan for businesses. The free plan allows businesses to manage up to three social media accounts and schedule up to 10 posts in advance.
Neil Patel
Neil Patel is a digital marketing expert who provides valuable insights and advice on his website and blog. He also offers a range of free digital marketing tools, including a website traffic analysis tool and a backlink checker tool.
There are many free digital marketing resources available online that can help businesses and marketers stay up-to-date with the latest trends and best practices. By utilizing these resources, businesses can improve their digital marketing strategies and reach their target audience more effectively.
Tips to improve your Digital Marketing Skills
Improving your marketing skills can be a valuable asset for your career growth and business success. Here are some tips to help you improve your marketing skills:
Read and stay up-to-date:
Read blogs, books, and articles about marketing and industry trends. Staying current on the latest developments in marketing will help you stay ahead of the curve and give you a competitive edge.
Attend workshops and conferences:
Attending marketing workshops and conferences can be a great way to learn new skills and network with other professionals in the industry. Take advantage of opportunities to learn from experts and collaborate with peers.
Get hands-on experience:
Apply what you learn in real-life situations. Intern or volunteer at a marketing agency or non-profit organization to get practical experience and develop your skills.
Analyze and measure results:
Analyze the results of your marketing campaigns to understand what works and what doesn't. Use data and metrics to measure the success of your marketing efforts and make data-driven decisions.
Understand your target audience:
Understanding your target audience is crucial to effective marketing. Take the time to research and understand their needs, preferences, and behaviors to create targeted marketing campaigns that resonate with them.
Be creative:
Creative marketing can make a big impact. Experiment with new and innovative ideas to capture the attention of your audience and differentiate your brand.
Collaborate with others:
Collaborate with other professionals, brands, or influencers in your industry to create more impactful marketing campaigns. By working together, you can leverage each other's strengths and reach a wider audience.
Improving your marketing skills requires continuous learning and hands-on experience. By staying up-to-date with the latest trends, attending workshops and conferences, analyzing results, understanding your target audience, being creative, and collaborating with others, you can develop your marketing skills and drive success for your business or career.
